Veloce Media Group has today (11 February) revealed its intention to enter the FIA Extreme H World Cup, due to get underway in late 2025 and proudly showcase hydrogen technology in a competitive racing environment.

The pioneering championship will be utilising cutting-edge fuel cell technology to demonstrate the viability and potential of hydrogen as a zero-emissions energy source.

E.ON Next Veloce Racing competed in the series’ predecessor, Extreme E, since the inaugural season in 2021. A decorated career across four seasons ended in style in 2024 when the team, with drivers Kevin Hansen and Molly Taylor, topped the Season 4 leaderboard with two victories and four podiums under their belt across the four rounds.

The FIA Extreme H World Cup would provide Veloce the perfect opportunity to build upon the work achieved in its sister series, focussing upon innovation, sustainability, and gender equality - key pillars that are woven into the fabric of both organisations.

Daniel Bailey, CEO of Veloce Media Group and E.ON Next Veloce Racing, said: “Extreme E was an amazing platform for drawing attention to environmental issues and driving change. We’re proud to say that Veloce played an active role in that mission, taking part in many of Extreme E’s legacy programmes, while racing at the highest level, bringing home five X Prix wins and topping the leaderboard in Season 4.

“The FIA Extreme H World Cup offers an opportunity to continue all of that work. It isn’t just a matter of educating about climate change but also shining a light on sustainable solutions, and hydrogen is looking like a strong candidate in the development of the automotive industry. Everyone at Veloce is extremely passionate about racing, competition, and cutting-edge technology, especially if it contributes to a greener future, so we’re excited to see how Extreme H develops over the next few months.”

Alejandro Agag, Founder and CEO of Extreme H, said: “We welcome Veloce Media Group’s intention to join the FIA Extreme H World Cup. Veloce has been a constant and positive driving force in Extreme E, not only by achieving winning results on the race course, but also by their dedication to gender equality standards, and to raising awareness for the roles clean technology innovations can play in real-world energy solutions.

“As we move to pioneer hydrogen-powered motorsport, teams like Veloce will play a crucial role in demonstrating the potential of this technology and driving the future of sustainable racing. In the last Season of Extreme E, the team was a seriously strong championship contender so will certainly be a team to watch out for.”

The Veloce brand boasts the largest digital racing community in the world, and the FIA Extreme H World Cup could encourage further growth across the digital landscape in both familiar and new markets.

Participation in the championship could also inspire further investment in hydrogen infrastructure, which will play a critical role in a sustainable, low-carbon future. Looking to the future, the Veloce team is excited about the World Cup’s potential for real-world application within the automotive and energy sectors.

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